Case Study TFC
TFC are one of the UK’s leading manufacturers of electrical assemblies and have a global client base of blue chip companies.

Issue
TFC’s market place is overcrowded with small ‘one man in his shed’ competition.  To protect the company’s considerable investment in infrastructure and quality systems, TFC needed to ensure that It could be easily differentiated from these organisations.

Solution
Visible Marketing worked with TFC to ensure that their marketing programmes properly reflected the company’s position as a quality supplier in the marketplace.   The first step was to produce a website that reflected the company’s quality ethos and highlighted the benefits of its value-added services to the customer.

Outcome
The website and a professional e-mail campaign have both reinforced the company’s quality image with its customers and supported TFC’s marketing effort. As a consequence, the company were invited to tender for a number of leads generated projects in the UK, US and Europe. The company currently has a full order book and is expanding its workforce.