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5
Ways Web Technology can Increase Your Profits
Many
businesses are still uncertain how
using the web and e-mail technologies can benefit their companies.
The list below outlines 5 ways your business can benefit.
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Sell
Online - If
your business sells easily definable products or services then
these can be sold online. A good e-commerce site will increase
your market exposure and market share. Customers like the
simplified and convenient online buying process. |
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Generate
Sales Leads
- Whether you are selling a commodity product or a complex
service solution, the web can help you to generate qualified
sales leads. A good quality website will expose your company
to a much wider marketplace. A top quality website will turn
customer interest into enquiry and generate high quality sales
leads. |
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Improve
Customer Retention
- The cost of acquiring a new customer is 7-10 times that of
keeping an existing one. Around ¾ of all lost business is due
to customer neglect.
Your website and e-mail systems are invaluable tools in
improving customer retention, improving enquiry turnaround and
response times and providing a 24/7 information service.
Web technology allows you to provide effective
customer communications. |
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Increase
Customer Spend - The information you gather on your
customers can be used to increase their spend with your
company.
Timely, personalized communications by e-mail not only
keep your brand in front of your customers but can be used to
up-sell or cross-sell your products and services |
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Reduce
Costs
- Transferring your business processes online can
significantly reduce costs.
The cost of communicating with your customers and
providing good customer service can be reduced by as much as
80% through savings in mail and personnel costs. Other
significant savings can be made in Sales and Marketing,
Recruitment, Purchasing and Internal Communications. |
If your website strategy isn't
delivering and you would like to learn more about how visible marketing can help you to
optimise your website contact us
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Archive |
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content management
revitalise your web site, increase traffic and keep your customers
informed. |
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e-mail
marketing
Direct marketing has never been more cost effective and the rewards
will be highest for early adopters. Learn how your business can benefit. |
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Site
Optimisation
Getting qualified traffic to your site is only half the story.
Once they are there can you convert them into customers? We'll help
you to maximise traffic from search engines and turn browsers into
buyers! |
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