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Site Optimisation
Bringing high levels of qualified users to your site is the first
goal of internet marketing. Research of your marketplace,
identification of suitable search engines and other channels,
careful optimisation of your site followed by effective search
engine submission will bring visitors. But what will they
find when they get there? If your website is badly designed,
inaccessible and has poor content then not only will they not
"buy" from you now, they will judge your company by the
quality of your website, never return and write you off as a
potential supplier! Good site optimisation balances site visibility
with function and usability. The key points?
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Site
traffic comes from many sources online and off. Don't neglect
any of them. |
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Search
Engines are still the most popular way to find your site,
around 80% of internet use them as their primary method of
finding information. |
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Once
at your site people must be able to find what they are
looking for. Easily! |
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Your
site should aim to advance the sales process? Does it provide
the right information or functionality to users? Are
they encouraged or shown what to do next to buy your products
or services? |
If your website strategy isn't
delivering and you would like to learn more about how visible marketing can help you to
optimise your website contact us
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